MilkMade was built by a husband and wife team — with a lot of help from our three kids, who gave us plenty of real-world reasons to build it.

Amanda is a Nurse and Midwife with 18 years of nursing experience, including time spent in postnatal care, and a further year of dedicated midwifery practice. She's spent her career supporting new parents through some of the most overwhelming and beautiful moments of their lives — and she brings that same expertise to every piece of guidance inside MilkMade.

Patrick is an engineer by trade, working in the corporate world by day, but with a genuine passion for software design that goes back years. He believes the best tools are the simple ones — interfaces that get out of your way and just work, especially when you're exhausted, one-handed, and trying to remember when your baby last fed.

Between the two of us, we've lived through the late nights, the second-guessing, and the endless questions that come with feeding a newborn. We built MilkMade because we wanted something that didn't exist yet: a single place that combined genuine clinical expertise with an app simple enough to use at 3am — one that could actually answer the questions new parents ask, not just log the data.

MilkMade is our attempt to give other families the tool we wished we'd had.